What we did
A research program was developed for implementation by the SuperFriend team. To support SuperFriend, Symplicit coached & trained team members in Interview Techniques, Clue Capture, Interview Guide development, Synthesis and Insight Generation.
To validate insights, and explore different product options and value propositions, Symplicit ran a Codesign Workshop, in which a number of options were created, which formed the roadmap for a number of different product initiatives. Symplicit coached the team on different ideation methods, which resulted in an initial concept ready for prototyping. We also mentored the SuperFriend team in different validation methods for prototype development.